Promotion is a set of tools used for communicating with the market to inform, persuade and to remind the potential and current customers, with the aim to raise their awareness for a product or brand, for generating sales and creating brand loyalty. It is one of the four basic elements of marketing, which includes: price, product, promotion and place.
Promotion can be performed through a variety of media, namely print media including newspapers and magazines, electronic media including radio and television, digital media including the Internet, social networking and social sites of media, and lastly open media including banner ads.