The brand is a combination of name, design, symbol and other visible or invisible values that define the uniquenees of the product or service in the eye of the consumer. It's known that the Brand personally and emotionally connects with the consumer. The brand as a set of perceptions in a consumer's head is made of physical, psychological, symbolic and service features.
Today branding is a very important part of the culture, the economy and personal philosophy. It is a specific blend of design and business strategy. By conceptualizing a business idea that uses the design for visually articulating it, an emotional transaction, exchange and loyalty between a company and its potential customers is created. In this way a company obtains a competitive advantage in the market.
The elements of the brand are important indicators in identifying and differentiating the brand:
• Value of the Brand
• Recognition of the brand
• Awareness of the brand