Advertisement (Latin: reclamo - publicly proclaim, publicly declare) is a particular form of effecting on the potential costumer using communication in order to achieve a predetermined aim, usually selling a product or service. To achieve this goal, the creator of the advertisement is using a conscious and subliminal messages or a combination of information and emotion. Advertising is part of the communication system of marketing. Advertising is any paid form of impersonal presentation and promotion of ideas, goods or services of a particular sponsor.