Branding (rebranding)

The brand is a combination of name, design, symbol and other visible or invisible values that define the uniquenees of the product or service in the eye of the consumer. It's known that the Brand personally and emotionally connects with the consumer. The brand as a set of perceptions in a consumer's head is made of physical, psychological, symbolic and service features.
Today branding is a very important part of the culture, the economy and personal philosophy. It ......Read more